Effective Automotive Sales Training

Each customer group buying commercial vehicles has unique requirements, budget constraints, and product expectations, making it challenging to meet their diverse needs. 

The Streamz platform helps DSEs, Dealer Sales Managers, and Business Development Executives:

• Plan and customize daily sales journeys based on set objectives, meeting progress and follow-up requirements
• Probe and understand requirements from customers – often very technical and requires subject matter expertise
• Suggest a solution ensuring an excellent product-requirement fit
• Explain products engagingly and effectively – prospects must understand and appreciate vital differentiators
• Share necessary collaterals like brochures, demo videos and pricing with customers in real-time through messaging apps and track their usage
• Handle objections from customers with optimized quick-access battle cards

EV customers in India are typically price-sensitive and seek cost-effective solutions that meet their mobility needs. The charging infrastructure, range, and availability of service centres are among the things that influence their decision-making process.

The DSEs in this industry have the most formidable job of communicating value, dispelling myths, demonstrating product features, handling customer objections that can be based on misinformation and delivering a sale together.

The Streamz platform helps DSEs:

• Improve Customer Discovery skills – learn how to probe and understand customer requirements
• Communicate product pricing and value proposition to customers more effectively
• Dispel myths and concerns customers have on the range, charging, fire safety and more
• Customize and explain finance schemes to customers in simple, understandable terms
• Share collateral and information directly with prospects through messaging apps in real-time
• Handle objections from customers with highly optimized quick access battle cards

Factors such as price sensitivity and a large number of small and medium-sized players drive intense competition in the market. The last-mile sales in the Indian auto ancillaries industry are driven by uninformed and unskilled labour, making it difficult for sales managers, field sales officers, and distributor sales representatives to drive sales and collect orders from small mechanic shops. All stakeholders in the sales process, from sales managers to small mechanics, must have a deep understanding of the products they are selling.

The Streamz platform helps Mechanics:

• Continuously learn about products, and new launches, including critical features, benefits, and pricing
• Engage with your brand and become better advocates
• Track their sales productivity and nudges them towards rewards

The Streamz platform helps Sales Managers & DSRs:

• Plan and customise their daily sales journeys based on set objectives, meeting progress and follow-up requirements
• Build strong sales skills, such as the ability to build relationships with mechanics/retailers, understand their needs
• Collect orders instantly during sales interactions
• Explain products to mechanics in an engagingly and effectively – prospects must understand and appreciate key differentiators
• Share important collateral like brochures, demo videos and pricing with customers in real-time through messaging apps