In today’s digital age, sales reps must be constantly upskilled and empowered with the proper knowledge and tools to succeed. Practical sales training can help them meet their targets and drive revenue growth for the company. As sales reps need to learn on their terms, at their own pace, and in an engaging manner traditional classroom-based training methods must be revised,. This is where microlearning and gamification can make a significant impact. This blog post will discuss why microlearning and gamification work well together and how they can transform sales training.
What are Microlearning and Gamification?
Microlearning refers to delivering small, bite-sized pieces of information that are easily digestible and can be applied immediately. The content can be digital flashcards, videos, audio files, infographics, PDFs, eBooks, mini-games, quizzes, or presentations. On the other hand, gamification refers to using game-like elements and mechanics to make learning more engaging and interactive. It infuses elements of challenges, success, and rewards to motivate learners to achieve their goals. By combining microlearning and gamification, learners can access engaging content in short bursts and apply it immediately to their work, making the learning experience more effective and rewarding.
Why Do Microlearning and Gamification Work Well Together?
Gamification and microlearning work well together, utilizing engaging and interactive elements to enhance the learning experience.
Improved Memory Retention
With bite-sized content, sales reps can focus on what’s essential and avoid overwhelming their memory with unnecessary information. By internalizing small chunks of information, they can comprehend the content effortlessly, leading to better memory retention. These modules are delivered through various media, such as videos, interactive quizzes, and simulations.
Sales reps can learn at their own pace and earn rewards and recognition for completing training modules. Sales teams can earn points and badges for completing training modules, and leaders can use leaderboards to recognize top-performing learners. Therefore, sales reps are motivated to perform at their best to surmount challenges and earn incentives.
Microlearning gamification programs are entirely digital, which reduces the need for instructors, physical classrooms, and printed training manuals. This results in significant cost savings for companies. The money saved can be invested in improving the quality of training content and tools, resulting in enhanced learning experiences for sales reps.
Microlearning and gamification can create realistic scenarios that sales teams can apply in their day-to-day work. Sales teams can be presented with a sales scenario and asked to decide based on the information provided. They can earn points and badges for making correct decisions, leading to better decision-making skills.
Microlearning and gamification are particularly effective in mobile learning, as learners can access training materials anytime, anywhere, using their mobile devices. This makes it easy for sales teams to access training materials on the go, during commutes, or during downtime.
Gamification helps sales managers to know which sales reps are doing well. They gain insight into which sales rep best knows a given topic or who is adept at a particular skill according to the data analytics done via the sales enablement platform. They can be designated as a resource to their peers and pull up low performers with camaraderie. The skills and knowledge gaps of new hires can be identified and addressed.
Sales reps need speedy access to engaging and crisp content, comprehendable at a glance. It would help to refresh the memory at critical junctures, like just before a customer interaction when the sales rep is waiting to meet a client.