Author Archives: Maitri Taneja

The Importance of Scaling Sales Readiness

In today’s digital world, the need of the buyers is evolving. In a recent webinar held by Streamz, Mary Shea from Forrester talked about how buyers want to connect more authentically with the product.  So, what makes up a perfect … Read More

How does Sales Readiness Differ from Sales Enablement?

The sales landscape has undergone a major digital transformation in a span of just one year. Decision cycles are longer and more intricate. There’s a ubiquitous influence of the internet on buyer’s decisions as they’re informed now more than ever. … Read More